A year ago I went to a fashion show; each designer had at least twelve pieces of clothing. They each got their fifteen minutes on the catwalk and wowed. Models came out in style, designers bowed with their collection and they were ready to take orders. I sat there and imagined the catwalk full of authors with their books on show.
How many of us have one published book to walk down the catwalk proudly with? How many of us have five to twenty works of writing to exhibit? At that time I had only one, that was properly edited and really public ready. I had a number of finished-to-edit and unfinished manuscripts with too many potential stories. I imagined my models on the catwalk with only one finished dress. The rest of my collection would be missing buttons or bottoms (endings). All the sides wouldn’t be sewn up; some would be hung together with pins. I winched as I sat there thinking about my wild and crazy fashion show. Unlike a designer my product couldn’t be reviewed in fifteen minutes but all artists have one thing in common. They have to complete their work before they can show it and sell it.
Not one of those designers came to the show with one dress because it didn’t matter how dynamic that one dress was, it meant one sale while a collection meant multiple orders. An art gallery has the same mind-set. One glorious painting at the middle of the gallery you would never see. There is certain power in numbers: numbers to attract different tastes, numbers to widen the profit margin and numbers to establish a brand.
As a writer my brand is my books but I realized I wasn’t writing enough.
I know that writing isn’t a race and a fashion designer and artist isn’t a writer but the principle of sales is universal. If you have one product in a certain market, there is a point of saturation for that one dress/book. Soon your fans will look to see what else you have on the market. If you have a collection it is very likely they will buy another dress/piece if they loved the first but if you have nothing else to offer they move on.
That is the year I made up my mind to treat my writing as a business and stop calling it a hobby.
I stopped looking at one book and started to plan for the collection. I’ve known a number of authors who have published one book and the marketing work they did could have definitely covered five books at the same time. I placed my manuscripts in categories, I gave myself a monthly target of words and I made time to write even if it meant missing sleep and socializing. When I print I want to have a very diverse book launch, nevertheless I have been publishing e-books as I go along.
One year later I have two distinct genres, the first is paranormal/folklore fantasy fiction which I write under the pen M. Mckie and children books which I write under Aunty Marsha Books. My collection is not yet complete but I like what I see and I build on it every day. My target is three books per year after the first launch (2017) in each category. I will also like to explore the young adult genre, contemporary romance and more magical realism in the future.
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My website is http://www.marshagomes.com.